Brand Singapore : Nation Branding in a World Disrupted by Covid-19

Rating:
3.8 rating
Brand Singapore : Nation Branding in a World Disrupted by Covid-19
Publish: 2020
Format: ebook
ISBN: 9814928380
Pages: 304
Language: English

Brand Singapore : Nation Branding in a World Disrupted by Covid-19

Rating:
3.8 rating
Synopsis:

How can Brand Singapore renew itself once again, amidst a global pandemic?

Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. Top talent and hot money typically gravitate only to the most attractive, respected nations. For a nation as small and as young as Singapore, its brand is its most valuable asset, as seen in its stunning ascent from Third World to First World in just 30 years since 1965, spearheaded by targeted country branding that builds on unique, longstanding brand attributes.

This fully revised and updated edition of Brand Singapore analyses the challenges and opportunities of its latest repositioning for a post-Covid-19 world. The book also examines major events of the last four years since the Second Edition, including the “Passion Made Possible” country brand concept, the 2020 General Election, the reserved Presidency and the Singapore Bicentennial’s revised perspectives on 700 years of ancient history.

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Books By This Author

Koh Buck Song - Books SG
Author Details:

Koh Buck Song is a Singaporean writer and poet. He is the author and editor of more than 30 books, including six books of poetry and haiga art.

He works as a writer, editor and consultant in branding, communications strategy and corporate social responsibility in Singapore. He has held several exhibitions as a Singaporean pioneer of haiga art, developed from a 16th-century Japanese art form combining ink sketches with haiku poems.

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