Around the World in 68 Days

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Around the World in 68 Days
Publish: 2021
Publisher: Penguin Books
Genre: Travel
Format: Paperback
ISBN: 9789814882231
Pages: 340
Language: English

Around the World in 68 Days

Rating:
3.0 rating
Synopsis:

Around The World In 68 Days is a travelogue with a big difference – not about how to get there, what to see or where to dine, but instead, seeking to glean insights into the meaning of life and the true nature of human societies, using the lens of the brand attributes of each territory to look more clearly into the kaleidoscope of humanity. In a time of a global pandemic, this is also a type of memoir, a tribute to travel, of a pre-Covid-19 world. This is like a 68-day extravaganza of ichigo ichie, the Japanese concept of cherishing every worthwhile moment.

Singaporean writer Koh Buck Song, distils the quintessential brand essence of very different cultures in 13 countries across four continents. He draws from his experience and perspectives as a country brand adviser, advocate of liveable and sustainable cities, and commentator on society and public policy. Koh, also a poet and artist, opens each chapter with his own haiga artwork of a haiku poem with an ink sketch. These artworks complement this book’s effort to capture and interpret shared humanity across the globe – what makes each of us unique, what we share, and how, in the end, perhaps we’re all really chasing ultimately similar dreams.

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Koh Buck Song - Books SG
Author Details:

Koh Buck Song is a Singaporean writer and poet. He is the author and editor of more than 30 books, including six books of poetry and haiga art.

He works as a writer, editor and consultant in branding, communications strategy and corporate social responsibility in Singapore. He has held several exhibitions as a Singaporean pioneer of haiga art, developed from a 16th-century Japanese art form combining ink sketches with haiku poems.

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